Enemeez Constipation Relief: Keynote + Powerpoint Slides Rebrand

infographics / art direction / design / branding

Alliance Labs needed a promotional presentation deck they could distribute to place their best-selling product, Enemeez®, in the forefront of their customer base as the best remedy for constipation and bowl care for adults and children. 

The goal was to influence the pharmacological / institutional target audience’s perception through both the contrast of their patient’s lives before and after using Enemeez® and emphasizing on how much time and money hospital staff saved by implementing Enemeez® as an easy-to-use protocol.

enemeez branding style
Before + After

Influencing perception.

Enemeez® needed design and messaging that would resonate on a deeper connectedness. 

The symbolic visuals with imagery depicting underlining emotions of helplessness, feeling bound, immense joy and freedom, helped Enemeez® stand out from competitors by making a memorable impression on their target audiences.

The consistent butterfly motif evokes feelings of transformation and change. There is a knowing that when you release what binds you, your ability to experience the wonder of “a whole new life” can be realized.

Visual storytelling.

Acting as the brand steward, my challenge was to create a rebrand that would stay above the visual noise of the industry by delivering a powerful message that showcased Alliance Lab’s passion for improving the lives of the patients they serve.

This was accomplished by setting the direction for the visual elements, implementing a new color palette and typography, and designing powerful infographics.

Inspire. Engage. Convert.

The visuals and messaging in the presentation deck were intended to be at every stage of Alliance Labs buyer’s journey.

Since the distribution was digitally released — without reliance on an actual verbal presentation — the presentation deck acted more like a brochure solidifying Alliance Labs message.

By creating an inspiring, powerful deck of slides which promoted the benefits of Enemeez® versus current bowl protocols used in hospitals and OTC, leads turned into deals and the company increased it’s sales by 25%. 

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