RLC LABS: Rebrand Corporate Logo + OTC/Rx Package Design

print / art direction / design / branding / creative direction / packaging

In a sea of blue, RLC LABS was looking to rebrand with a logo that stood out. And one that reflected on their commitment to patients and science. They also needed to reposition their product line brand identities and packaging that targeted both OTC and Rx audiences.

MY CHALLENGE: To create a modern logo reflecting the strength and the future of RLC LABS. And elevate the product brands presence. Focusing on the quality of the package design by using imaginative label artwork.

The updated and modernized wordmark expresses a sense of professionalism and refinement. It's complete with a new typeface that's clean and open and a dual-tone color palette. The golden yellow represents hope and vitality. Balanced with the silver-gray reflecting futurism and technology.

THE RESULT: The rebrand reached the goal for RLC LABS audience targeting. And exceeded their expectations in engagement. The new package designs elevated the product lines. Showing an increased profit margin from 29% to 61.5%.

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