philosophy® - Beauty Brand Makeup Cosmetic Packaging + Branding

art direction / design concept / package design / branding / print

philosophy® needed to retarget a younger demographic for their new line of makeup. It needed to be adventurous. And fresh. During the rebrand of this line, I focused on bright colors and fun imagery. A bold departure, the goal was to ensure the line would pop off the already over-crowded shelves inside Sephora and Ulta.

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